Handy ads
A self-serve ad platform, ad server, data lake, and customer data platform (CDP) are all features of The Handy Ads. The project aimed to swap out our Client's current third-party technologies so they could fully own and control their Handy Ads stack. The Client wanted an app for managing content ads. The main requirement for the solution was to make it easier to create intelligent advertising material quickly.
About Client
Client-Name
Handy Ads
Country
UK
Platform
Android, iOS
Our client is a leading media company with a huge client base and a global work record. The client intends to position the app as its primary customer engagement channel, making it essential for everything from marketing and payments to self-service. The client was searching for a fresh approach to boost business revenue. As one of the top media companies, its main objective was to develop a dedicated platform for those who wish to run advertisements and market their goods.
Challenges
A leading company partnered with us to design and build a video ad platform. The Client needed an app with a short video of around 15 seconds for each advert. Ads are based on user selection; no ads are based on demographics or provided cookies, as Hand Videos protect user data privacy. The real challenge was protecting the data of businesses putting an ad and the visitors. When it sought a makeover, a significant media company wanted more than a fresh appearance for its mobile app. A front end that was entirely digital was its aim. A classy, contemporary customer experience (CX) was necessary.
Solutions
Our team created a sophisticated data analytics dashboard and employed AI to forecast user behavior and provide adverts.
Created and constructed the UI for the self-serve ad platform.
Functionalities for setting up video uploads and ad targeting by the advertiser
Execute and update the campaigns developed on the self-serve ad platform by integration.
Integrated with a payment system to offer functionality for managing payments and bills.
Created business and technical KPIs that made sure both partners got value.
Businesses can track their ad performance using the in-built analytics
App Screen
Principal Features
Faster UI
We created a quick and straightforward campaign setup platform that takes just a few minutes.
Ad recommendation
The app can now recommend ads to visitors based on their previous sessions and search behavior.
Real-time algorithm
A top-notch real-time bidding algorithm determines the campaign ad rank and ad impression
Target parameters
Numerous parameters are used in targeting to build highly focused ads and boost ROI through ad relevance
Analytics
An analytics dashboard, monitoring, and reporting enable real-time campaign results tracking.
Run multiple campaigns
The tool enables running numerous campaigns simultaneously and adjusting live campaigns to improve their performance
Technology Stack
We employ cutting-edge technologies and tools to make sure your applications are built on the latest technology. Have a look at our tech stack
Frameworks
- PHP - Laravel
Front End
- Android
- Bootstrap
- JQuery
- iOS - Swift
- Kotlint
Database
- MS-SQL
Deployment
- AWS
- Play Store
- Apple Store
Testing
- Selenium
- Test Rail
- Apache JMeter
- BrowserStack
- Postman
- OWASP ZAP
Architecture
- MVC
- MVVM
What Our Clients Say
****FIVE STARS****
He is very talented and the work is completed on time and he explained it very well. He used latest technologies to complete the task. I am ready to offer him more tasks in future.
Arjun Aileeni
Ohio, USA
Thank you so much to the team for helping my company set sail with such amazing web development services. I would be more than happy to refer you to my circle. These guys created an awesome website at a minimum cost. Thanks to the team for going that extra mile.
Pamir
Florida, USA
I have had very good experience with the team. They definitely have the right skill in house, I would definitely recommend them for future .NET projects. Hope to get back to them with more work Cheers!
Carmen Dumascu
Toronto ,Canada
This is my second project with this team and they are awesome in what they do.. I came back them with suggestions /changes to the output and they were able to knock the work well in time.. I would love to work with them again.
Saichand Mekala
Albama ,USA
I appreciate the work quality and deadline adherence of Sapphire Team to finish agreed project work on time and with quality.
Praveen Gami
Riyadh, Saudi Arabia
****FIVE STARS****
He is very talented and the work is completed on time and he explained it very well. He used latest technologies to complete the task. I am ready to offer him more tasks in future.
Arjun Aileeni
Ohio, USA
Thank you so much to the team for helping my company set sail with such amazing web development services. I would be more than happy to refer you to my circle. These guys created an awesome website at a minimum cost. Thanks to the team for going that extra mile.
Pamir
Florida, USA
I have had very good experience with the team. They definitely have the right skill in house, I would definitely recommend them for future .NET projects. Hope to get back to them with more work Cheers!
Carmen Dumascu
Toronto ,Canada
This is my second project with this team and they are awesome in what they do.. I came back them with suggestions /changes to the output and they were able to knock the work well in time.. I would love to work with them again.
Saichand Mekala
Albama ,USA
I appreciate the work quality and deadline adherence of Sapphire Team to finish agreed project work on time and with quality.
Praveen Gami
Riyadh, Saudi Arabia
****FIVE STARS****
He is very talented and the work is completed on time and he explained it very well. He used latest technologies to complete the task. I am ready to offer him more tasks in future.
Arjun Aileeni
Ohio, USA
Thank you so much to the team for helping my company set sail with such amazing web development services. I would be more than happy to refer you to my circle. These guys created an awesome website at a minimum cost. Thanks to the team for going that extra mile.
Pamir
Florida, USA
I have had very good experience with the team. They definitely have the right skill in house, I would definitely recommend them for future .NET projects. Hope to get back to them with more work Cheers!
Carmen Dumascu
Toronto ,Canada
This is my second project with this team and they are awesome in what they do.. I came back them with suggestions /changes to the output and they were able to knock the work well in time.. I would love to work with them again.
Saichand Mekala
Albama ,USA
I appreciate the work quality and deadline adherence of Sapphire Team to finish agreed project work on time and with quality.
Praveen Gami
Riyadh, Saudi Arabia
