Handy ads

A self-serve ad platform, ad server, data lake, and customer data platform (CDP) are all features of The Handy Ads. The project aimed to swap out our Client's current third-party technologies so they could fully own and control their Handy Ads stack. The Client wanted an app for managing content ads. The main requirement for the solution was to make it easier to create intelligent advertising material quickly.

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About Client

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Client-Name

Handy Ads

Country

UK

Platform

Android, iOS

Our client is a leading media company with a huge client base and a global work record. The client intends to position the app as its primary customer engagement channel, making it essential for everything from marketing and payments to self-service. The client was searching for a fresh approach to boost business revenue. As one of the top media companies, its main objective was to develop a dedicated platform for those who wish to run advertisements and market their goods.

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Challenges

A leading company partnered with us to design and build a video ad platform. The Client needed an app with a short video of around 15 seconds for each advert. Ads are based on user selection; no ads are based on demographics or provided cookies, as Hand Videos protect user data privacy. The real challenge was protecting the data of businesses putting an ad and the visitors. When it sought a makeover, a significant media company wanted more than a fresh appearance for its mobile app. A front end that was entirely digital was its aim. A classy, contemporary customer experience (CX) was necessary.

Solutions

Our team created a sophisticated data analytics dashboard and employed AI to forecast user behavior and provide adverts.

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Created and constructed the UI for the self-serve ad platform.

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Functionalities for setting up video uploads and ad targeting by the advertiser

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Execute and update the campaigns developed on the self-serve ad platform by integration.

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Integrated with a payment system to offer functionality for managing payments and bills.

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Created business and technical KPIs that made sure both partners got value.

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Businesses can track their ad performance using the in-built analytics

App Screen

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Principal Features

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Faster UI

We created a quick and straightforward campaign setup platform that takes just a few minutes.

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Ad recommendation

The app can now recommend ads to visitors based on their previous sessions and search behavior.

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Real-time algorithm

A top-notch real-time bidding algorithm determines the campaign ad rank and ad impression

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Target parameters

Numerous parameters are used in targeting to build highly focused ads and boost ROI through ad relevance

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Analytics

An analytics dashboard, monitoring, and reporting enable real-time campaign results tracking.

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Run multiple campaigns

The tool enables running numerous campaigns simultaneously and adjusting live campaigns to improve their performance

Technology Stack

We employ cutting-edge technologies and tools to make sure your applications are built on the latest technology. Have a look at our tech stack

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Frameworks

- PHP - Laravel

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Front End

- Android

- Bootstrap

- JQuery

- iOS - Swift

- Kotlint

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Database

- MS-SQL

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Deployment

- AWS

- Play Store

- Apple Store

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Testing

- Selenium

- Test Rail

- Apache JMeter

- BrowserStack

- Postman

- OWASP ZAP

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Architecture

- MVC

- MVVM

What Our Clients Say

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****FIVE STARS****
He is very talented and the work is completed on time and he explained it very well. He used latest technologies to complete the task. I am ready to offer him more tasks in future.

Arjun Aileeni

Ohio, USA

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Thank you so much to the team for helping my company set sail with such amazing web development services. I would be more than happy to refer you to my circle. These guys created an awesome website at a minimum cost. Thanks to the team for going that extra mile.

Pamir

Florida, USA

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I have had very good experience with the team. They definitely have the right skill in house, I would definitely recommend them for future .NET projects. Hope to get back to them with more work Cheers!

Carmen Dumascu

Toronto ,Canada

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This is my second project with this team and they are awesome in what they do.. I came back them with suggestions /changes to the output and they were able to knock the work well in time.. I would love to work with them again.

Saichand Mekala

Albama ,USA

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I appreciate the work quality and deadline adherence of Sapphire Team to finish agreed project work on time and with quality.

Praveen Gami

Riyadh, Saudi Arabia

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****FIVE STARS****
He is very talented and the work is completed on time and he explained it very well. He used latest technologies to complete the task. I am ready to offer him more tasks in future.

Arjun Aileeni

Ohio, USA

SapphireImagesSapphireImages

Thank you so much to the team for helping my company set sail with such amazing web development services. I would be more than happy to refer you to my circle. These guys created an awesome website at a minimum cost. Thanks to the team for going that extra mile.

Pamir

Florida, USA

SapphireImagesSapphireImages

I have had very good experience with the team. They definitely have the right skill in house, I would definitely recommend them for future .NET projects. Hope to get back to them with more work Cheers!

Carmen Dumascu

Toronto ,Canada

SapphireImagesSapphireImages

This is my second project with this team and they are awesome in what they do.. I came back them with suggestions /changes to the output and they were able to knock the work well in time.. I would love to work with them again.

Saichand Mekala

Albama ,USA

SapphireImagesSapphireImages

I appreciate the work quality and deadline adherence of Sapphire Team to finish agreed project work on time and with quality.

Praveen Gami

Riyadh, Saudi Arabia

SapphireImagesSapphireImages

****FIVE STARS****
He is very talented and the work is completed on time and he explained it very well. He used latest technologies to complete the task. I am ready to offer him more tasks in future.

Arjun Aileeni

Ohio, USA

SapphireImagesSapphireImages

Thank you so much to the team for helping my company set sail with such amazing web development services. I would be more than happy to refer you to my circle. These guys created an awesome website at a minimum cost. Thanks to the team for going that extra mile.

Pamir

Florida, USA

SapphireImagesSapphireImages

I have had very good experience with the team. They definitely have the right skill in house, I would definitely recommend them for future .NET projects. Hope to get back to them with more work Cheers!

Carmen Dumascu

Toronto ,Canada

SapphireImagesSapphireImages

This is my second project with this team and they are awesome in what they do.. I came back them with suggestions /changes to the output and they were able to knock the work well in time.. I would love to work with them again.

Saichand Mekala

Albama ,USA

SapphireImagesSapphireImages

I appreciate the work quality and deadline adherence of Sapphire Team to finish agreed project work on time and with quality.

Praveen Gami

Riyadh, Saudi Arabia

243 Review

Sapphire Software Solutions drastically improved the client's platform and single-handedly developed all of the planned features in a timely manner. They also ensured excellent project management and updated the client on a daily basis. Their understanding approach was a key element of their work.

Julius John

Software Developer, Inventions Technologies

Dar es Salaam, Tanzania

5

Jul 21, 2023

The client is happy with Sapphire Software Solutions. The team has met all expectations in terms of website design and feature development. They've also completed work on time without any issues. Moreover, they manage the project well by providing daily updates. Overall, the engagement is a success.

Lino Barahona

CEO & Founder, Fitness Solutions Company

Portugal

5

Jul 27, 2023

The client was highly pleased with Sapphire Software Solutions' development work. The team met most of the interface design requirements and remained receptive to all change requests. They were transparent, courteous, and keen on surpassing the client's expectations.

Christine Ine

Marketing Specialist, Èkó House

Rockville, Maryland

4.5

May 24, 2022

The app prototype has received positive feedback from investors. Sapphire Software Solutions’ success has been attributed largely to their development expertise, punctuality, and management skills via Google Sheets. They have been working on final bug-fixing tasks before the deadline.

Sebastian Anarmestom

Individual Contractor, Bife

Valencia, Spain

5

Oct 10, 2022

During the testing phase of Sapphire Software Solutions' mobile app, the client received positive feedback on its clean and intuitive design and the relatively smooth experience it offered. Their team integrated various features and delivered the app quickly, allowing the client to save time.

Michael Annamunthodo

CEO, Software Services Company

Toronto, Ontario

5

Apr 11, 2022

The product was delivered within budget and timeframe. Sapphire Software Solutions. Sapphire Software Solutions was able to work around the client's budget limitations. Their team provided excellent customer service and greater product development.

Hamendra Shah

Business Manager, M.M.SHAH AND M.V.SHAH ACADEMY

Kenya

5

Jun 16, 2022

Sapphire Software Solutions' updates improved a product's UX per the end customer's requests. The team is personable, reaches their milestones on time, and is responsive through virtual meetings, emails, and messages. Moreover, their listening skills and quick response to urgent tasks stand out.

Hamidah Nalwoga

CEO, Hobi

Boston, Massachusetts

5

Jun 16, 2022

Sapphire Software Solutions impressed the client with the quality of their deliverables. They provided excellent designs, achieved the client's goals in unique ways, and prioritized the website's accessibility. The client also commended the vendor's high-quality and easy-to-follow codes.

Smit Shah

Founder & CEO, Automotive Software Provider

Parkland, Florida

5

Jun 23, 2022

While the project is ongoing, the results thus far have met the expectations of the internal team. Sapphire Software Solutions has been prepared to accommodate requests and changes in the project development. They've been prompt, clever, and collaborative throughout the workflow.

Hesham Abdelfattah

CEO, Digital Agency

London, United Kingdom

5

Jun 27, 2022

Sapphire Software Solutions created a platform that the client was happy with. They were easy to talk to, responsive, and attentive to the client's needs. They also provided a result-oriented approach that was helpful and highly knowledgeable.

Vid Randjelovic

Web Developer

Phuket, Thailand

5

Feb 11, 2022

Sapphire Software Solutions drastically improved the client's platform and single-handedly developed all of the planned features in a timely manner. They also ensured excellent project management and updated the client on a daily basis. Their understanding approach was a key element of their work.

Julius John

Software Developer, Inventions Technologies

Dar es Salaam, Tanzania

5

Jul 21, 2023

The client is happy with Sapphire Software Solutions. The team has met all expectations in terms of website design and feature development. They've also completed work on time without any issues. Moreover, they manage the project well by providing daily updates. Overall, the engagement is a success.

Lino Barahona

CEO & Founder, Fitness Solutions Company

Portugal

5

Jul 27, 2023

The client was highly pleased with Sapphire Software Solutions' development work. The team met most of the interface design requirements and remained receptive to all change requests. They were transparent, courteous, and keen on surpassing the client's expectations.

Christine Ine

Marketing Specialist, Èkó House

Rockville, Maryland

4.5

May 24, 2022

The app prototype has received positive feedback from investors. Sapphire Software Solutions’ success has been attributed largely to their development expertise, punctuality, and management skills via Google Sheets. They have been working on final bug-fixing tasks before the deadline.

Sebastian Anarmestom

Individual Contractor, Bife

Valencia, Spain

5

Oct 10, 2022

During the testing phase of Sapphire Software Solutions' mobile app, the client received positive feedback on its clean and intuitive design and the relatively smooth experience it offered. Their team integrated various features and delivered the app quickly, allowing the client to save time.

Michael Annamunthodo

CEO, Software Services Company

Toronto, Ontario

5

Apr 11, 2022

The product was delivered within budget and timeframe. Sapphire Software Solutions. Sapphire Software Solutions was able to work around the client's budget limitations. Their team provided excellent customer service and greater product development.

Hamendra Shah

Business Manager, M.M.SHAH AND M.V.SHAH ACADEMY

Kenya

5

Jun 16, 2022

Sapphire Software Solutions' updates improved a product's UX per the end customer's requests. The team is personable, reaches their milestones on time, and is responsive through virtual meetings, emails, and messages. Moreover, their listening skills and quick response to urgent tasks stand out.

Hamidah Nalwoga

CEO, Hobi

Boston, Massachusetts

5

Jun 16, 2022

Sapphire Software Solutions impressed the client with the quality of their deliverables. They provided excellent designs, achieved the client's goals in unique ways, and prioritized the website's accessibility. The client also commended the vendor's high-quality and easy-to-follow codes.

Smit Shah

Founder & CEO, Automotive Software Provider

Parkland, Florida

5

Jun 23, 2022

While the project is ongoing, the results thus far have met the expectations of the internal team. Sapphire Software Solutions has been prepared to accommodate requests and changes in the project development. They've been prompt, clever, and collaborative throughout the workflow.

Hesham Abdelfattah

CEO, Digital Agency

London, United Kingdom

5

Jun 27, 2022

Sapphire Software Solutions created a platform that the client was happy with. They were easy to talk to, responsive, and attentive to the client's needs. They also provided a result-oriented approach that was helpful and highly knowledgeable.

Vid Randjelovic

Web Developer

Phuket, Thailand

5

Feb 11, 2022

Sapphire Software Solutions drastically improved the client's platform and single-handedly developed all of the planned features in a timely manner. They also ensured excellent project management and updated the client on a daily basis. Their understanding approach was a key element of their work.

Julius John

Software Developer, Inventions Technologies

Dar es Salaam, Tanzania

5

Jul 21, 2023

The client is happy with Sapphire Software Solutions. The team has met all expectations in terms of website design and feature development. They've also completed work on time without any issues. Moreover, they manage the project well by providing daily updates. Overall, the engagement is a success.

Lino Barahona

CEO & Founder, Fitness Solutions Company

Portugal

5

Jul 27, 2023

The client was highly pleased with Sapphire Software Solutions' development work. The team met most of the interface design requirements and remained receptive to all change requests. They were transparent, courteous, and keen on surpassing the client's expectations.

Christine Ine

Marketing Specialist, Èkó House

Rockville, Maryland

4.5

May 24, 2022

The app prototype has received positive feedback from investors. Sapphire Software Solutions’ success has been attributed largely to their development expertise, punctuality, and management skills via Google Sheets. They have been working on final bug-fixing tasks before the deadline.

Sebastian Anarmestom

Individual Contractor, Bife

Valencia, Spain

5

Oct 10, 2022

During the testing phase of Sapphire Software Solutions' mobile app, the client received positive feedback on its clean and intuitive design and the relatively smooth experience it offered. Their team integrated various features and delivered the app quickly, allowing the client to save time.

Michael Annamunthodo

CEO, Software Services Company

Toronto, Ontario

5

Apr 11, 2022

The product was delivered within budget and timeframe. Sapphire Software Solutions. Sapphire Software Solutions was able to work around the client's budget limitations. Their team provided excellent customer service and greater product development.

Hamendra Shah

Business Manager, M.M.SHAH AND M.V.SHAH ACADEMY

Kenya

5

Jun 16, 2022

Sapphire Software Solutions' updates improved a product's UX per the end customer's requests. The team is personable, reaches their milestones on time, and is responsive through virtual meetings, emails, and messages. Moreover, their listening skills and quick response to urgent tasks stand out.

Hamidah Nalwoga

CEO, Hobi

Boston, Massachusetts

5

Jun 16, 2022

Sapphire Software Solutions impressed the client with the quality of their deliverables. They provided excellent designs, achieved the client's goals in unique ways, and prioritized the website's accessibility. The client also commended the vendor's high-quality and easy-to-follow codes.

Smit Shah

Founder & CEO, Automotive Software Provider

Parkland, Florida

5

Jun 23, 2022

While the project is ongoing, the results thus far have met the expectations of the internal team. Sapphire Software Solutions has been prepared to accommodate requests and changes in the project development. They've been prompt, clever, and collaborative throughout the workflow.

Hesham Abdelfattah

CEO, Digital Agency

London, United Kingdom

5

Jun 27, 2022

Sapphire Software Solutions created a platform that the client was happy with. They were easy to talk to, responsive, and attentive to the client's needs. They also provided a result-oriented approach that was helpful and highly knowledgeable.

Vid Randjelovic

Web Developer

Phuket, Thailand

5

Feb 11, 2022

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